If only every plant was this easy to grow. ‘Max Frei’ is such an easy care plant thriving in any well-drained, moist soil in a full sun or partial shade spot. Even better, it blooms continuously throughout the summer with cup-like, magenta-pink flowers that contrast sweetly against the backdrop of finely divided, deep green foliage that forms a dense, spreading mound in the garden. Grouping a few in the front of a planting will guarantee interest and bloom action in that garden from June through late August.